Social Media Slap - Bull

The last couple of weeks I’ve been hearing a lot of noise about Google’s Social Media Slap.

Yes Google has again performed another update and yes the search engine marketing game has changed - a little!

As usual some websites and social media sites have benefited and others have lost ground.  You may have seen some sites ranking improve and some may have disappeared from the search results completely.

SO WHAT…

This is the nature of marketing online.  Google makes the rules and we manipulate them to our advantage.  Diversification is king, if one method is no longer working, focus on another.  My eggs are never all in one basket, I have an arsenal of tactics that I implement for every one of my sites, so when Google changes it’s algorithm it rarely affects me much.

Bottom line…

Make sure you are not focusing all of your energy on one type of search marketing.  This way if Squidoo gets slapped, who cares, you also have Hubpages, Wordpress, Article Marketing and video marketing working for you.